Project Background:
The development and promotion of grassroots hockey is a key element of the England Hockey Board's operation. A current initiative is aimed at encouraging children to take up the sport from a very young age, and the EHB approached Affixxius to help communicate the new format, known as Quicksticks, to primary school teachers. It needed to be treated as a new sport (because of the new rules, disciplines and formats), and the EHB had to communicate such detail in a way that not only informed teachers but encouraged them about its benefits and positive impacts for children. A large amount of printed material already existed in the form of lesson plans and teaching aids, and Affixxius were asked to produce a series of videos to help clarify and explain the new initiative.
What we delivered:
We produced a series of individual modules that served a specific purpose within the overall set of videos. For example, case study videos of individual lessons (comprising of two of the 70+ lesson plans that exist overall) were filmed on location at schools across the country. While this allowed viewers to get a feel of how a Quicksticks lesson should take shape, we also produced a number of videos that explicitly demonstrated the many new rules that had been put in place. This was achieved through: using a professional broadcast presenter to explain the detail that needed to be conveyed, filming specific scenarios during the lessons that would clarify these points, as well as producing a substantial amount of animation and graphical work to help an audience visualise certain complicated elements of the new rules and disciplines.
What the client said:
Thank you for you and your teams hard work. We are very happy with the videos and the course should be launching at the end of the week.
