Project Background:
Long-term customer Finning UK approached us to help them overcome an Internal Communications problem surrounding Business Improvement. Although a very simple process, the understanding of how employees could suggest and follow up changes to the business was clouded. We were required to simplify and explain the processes involved before adding an endorsement from Senior Management for a video that was to be used for Finning's own staff.
What we delivered:
Shot on two different locations, the eventual video has been rolled out internally within Finning to great acclaim. We added a strong creative theme to the messaging - rows of branded dominoes tumbling over - that acted as a perfect metaphor for 'starting off' a process that ran throughout the business to a final resolution. Not only did this require sourcing 2000 yellow and black dominoes, it also made for a memorable and powerful training tool that made a series of complex messages easier and more enjoyable to digest.
What the client said:
We're delighted with this video and it got a round of applause at it's first viewing to the group.
