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In the first article I wrote I touched on the subject of style very briefly, and particularly in the context of fear of it preventing people from actually commissioning a corporate video. One of the big things we have to overcome with a new client is proving that a corporate video should never look sub-standard. At the end of the day, a corporate video can give a feel to a company, school, industry or product that no written material, no matter how well written, could ever do. Video, more so than any other marketing or training medium, can illicit an emotional response from an audience, and the power of this can never be underestimated. So it has to be done right, and look 'sexy' in the process!

I would say at Affixxius Productions we have made a name for ourselves for providing beyond broadcast quality video to the corporate market. Quite a lot of the time, our subject matter could be considered very difficult to inject life and pace into, however, this is the nature of our job. We've produced corporate videos for dog hydrotherpist to NLP hypnotherapists and from sports cars to tyre companies, and all of them look great.

The assumption that video is still 'cheesy' dates back to the 1980s where corporate videos were very expensive and incredibly poorly produced. In fact, watching some of those now you can't believe that someone somewhere must have signed that off! The problem is that a lot of the people that worked through the analogue era are still about now, but using digital technology. This means that the footage quality looks modern, but the quality of product and its style are still stuck in the late 80s and mid 90s. The corporate video work we produce is modern, stylish and timeless and this has been our recipe for success in what is a fairly stale industry.

When we re-branded our company in 2004, we wanted a strap line for our business that actually meant something and felt we had to tackle this style issue head on; if we were ever going to be successful. Thats where we coined the phrase Corporate Video Has Changed and all you have to do is see our work (www.affixxius.com/videos), and witness it for your self.

TC - Affixxius Productions - Corporate Video Production Company