On Friday I attended the ‘Put Some Colour in your Cricket’ marketing campaign press launch. For those of you who have been living in a hole and don’t know Affixxius created this, here’s the background.
Basically, we were asked by Nottinghamshire County Cricket Club to create a marketing campaign around their Twenty20 season, which will hopefully increase attendance. The primary objective for them was to also have a video that could play on their ginormous screen on the game nights to pump the crowd up. Therefore, we came up with a number of concepts and eventually committed to ‘Put Some Colour in your Cricket’. I think its fairly obvious that Twenty20 is a very colourful part of the game, so we created something that was viusally exciting and that would transfer to print also.
We were very fortunate to get the shoot covered by Sky Sports and East Midlands Today and on Friday, they came along again to witness the final piece on the big screen at the Broadway Cinema in Nottingham. It was an awesome event to attend which also had Stuart Broad, Dirk Nannes, Chris Reid and of course Samit Patel there to speak to the media and back the campign. The final video can be seen on the Notts Outlaws website right now: www.nottsccc.co.uk (and just click on the video link on the right hand side).
Another key part of this project was the production of advertising posters, billboards, bus posters, postcards and bookmarks. The graphic design arm of Affixxius Productions has steadily been growing for a number of years now and this county wide advertising campaign was a great opportunity for us to stretch our muscles and really show off. I have to admit, the designs look amazing and Garry (our designer) did a fantastic job!
So just remember, Affixxius Productions put the colour in the cricket.
TIM
Affixxius Productions - Corporate Video has Changed